OPINION

"Pop-up Street Store for the homeless shows real heart" - MarkLives

And four other great media and marketing reads on the website this week including...

Pop-up Street Store for the homeless shows real heart

Don't you love it when intelligent people apply smart thinking to innovate solutions to social problems? If you're like me, you'll love what the team of clever clogs at M&C Saatchi Abel have come up with to try and help Cape Town's needy - a pop-up Street Store for the homeless

Advertising on pre-paid vouchers

Blue Label Media, a subsidiary of Blue Label Telecoms Limited, last year introduced advertising on prepaid airtime and electricity vouchers distributed through Blue Label Telecoms. We caught up with the Head of Sales at Blue Label Media group, Wayne Miller to find out more about the growth of the company's advertising

44% of Kenya connected, but ad spend still on 2%

Gaurav Singh, Chief Digital Officer at Scan Group, a leading African marketing services group, talks about how an increasing number of Africa's citizens have access to digital devices (he cites 44% in Kenya) and that soon advertising spending will come to reflect this with a transition to digital online and social media.

Green Sky Thinking: "Live design. Transform life."

The role of design has indeed evolved and broadened rapidly in the past decade. Concurrently, the design process has also evolved and human-centred design is now finally enjoying centre stage.

The quick agency/marketer guide to surviving a pitch

Every profession has its defining moment, a moment when stakes are at their highest. We refer to these moments as the moment of truth. For marketers, the moment a consumer interacts with a brand for the first time constitutes a moment of truth.

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