Demystifying your huge data Syndrome

We attempt to demystify big data and what it means for your business.

Public Relations industry regulation on the cards

In South Africa, steps to "professionalise" the industry are seen as hugely positive in setting professional standards for PR in the country. A green paper is ready to go before parliament.

NAB/SAARF fight will force more realistic readership measures for print

Why are print media owners - represented on the Saarf board by the PDMSA industry body - in for the high jump when the NAB is out of Saarf? Because, for years, the print industry had benefited hugely from the unrealistic readership estimates in the Amps figures.

4 Reasons For Advertising's Radical Remake

Marketers' immoderate obsession with dubious metrics is having a profound influence on the nature of advertising.

Media Future: cellphones still at very early stage of their evolution

Measure cellphone evolution in automobile years, and you realise we still have a long way to go, writes Arthur Goldstuck

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