OPINION

"Publicis Groupe/Creative Counsel rumours gather pace" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Publicis Groupe/Creative Counsel rumours gather pace

by Herman Manson. Rumours around the imminent acquisition of below-the-line agency The Creative Counsel by Publicis Groupe are gathering pace. Negotiations around a possible deal are understood to have started in 2014 but have yet to be concluded successfully.

World Wide Creative two years after the Sekunjalo deal

by Herman Manson. A little over two years ago, Saratoga Software, a subsidiary of JSE-listed Sekunjalo Investments Limited, acquired a majority shareholding in digital agency, World Wide Creative. The agency had intentionally sought a buyer that wasn't part of an agency network (or an ad agency, for that matter).

Grubstreet: How is CliffCentral doing one year on?

by Gill Moodie. Top SA radio presenter Gareth Cliff launched CliffCentral in May 2014. Just over a year since the launch, Grubstreet put these questions via email to Cliff to find out how the new venture is doing.

The Real McCoy: A Sorbet by any other name

by Sean McCoy. Would taste as sweet, with apologies to the great William Shakespeare. That may or may not be the case for Sorbet, the dynamic new entrant into the local South African beauty industry.

Dissident Spin Doctor: PR needs to get serious about content

by Emma King. What is great PR? It’s a question I sometime get asked by clients, and I do believe for each brand and client the answer will be different. But common to all of them, I think, is the ability to create a story or capture people interest with stuff that they want.

Regular reads:

Ad of the Week: Let’s go to the zoo! Tonight!

Talk Africa: How Nollywood is driving Pan-Africanism *NEW WEEKLY COLUMN*

Global.Ad.Geeks: Lynch takes the milk from the coconut *NEW WEEKLY COLUMN*

Shelf Life: It’s a shelf war for new products in SA

Ad Feature: A world without labels

Account moves:

MINI appoints social media agency

On the radar:

Amorphous New Media exits Times Media Group

The One Show announces new entry system, categories

Triggerfish launches #storylab

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