In a recent column for BusinessLive Gareth van Onselen argued that the Democratic Alliance was making a “fundamental error” by, implicitly or explicitly, communicating the message that the ANC’s current disastrous condition was abnormal, “the consequence of Jacob Zuma alone.” This was being done by the official opposition’s embrace of icons of the liberation movement, the message that things had gone rather well under Presidents Mandela and Mbeki, and appeals to the heroic and virtuous ANC of old.
While all this made sense on one level, given that the DA was trying to appeal to proud but disaffected ANC supporters, the unintended consequence was “that the DA is constantly and repeatedly telling voters that it believes the real ANC — a better, more ethical ANC — exists out there and the party just needs to find itself.” Should the ANC manage to elect a credible replacement as President next year, those supporters would likely flock back into the ruling party’s fold.
___STEADY_PAYWALL___
While this could no doubt happen the DA strategy has had other unintended consequences. One of these is, arguably, the disturbing shift of our public debate away from reasoned and non-racial norms. This trend was evidenced again this week by the controversy over a (black) Zimbabwean waiter at a restaurant in Cape Town who described two customers as “2 blacks” on a till-slip for the purposes of identification, rather than by a table number or some other characteristic. Apparently the waiter concerned had a history of using this method to describe patrons, other sets of customers being described as “six white guys” or “two blondes”.
An image of the till-slip was posted on social media where it proceeded to go viral and provoke much outrage. There were numerous press reports on this incident with The Huffington Post SA headlining its story: “Cape Town Restaurant Called Patrons '2 blacks' In A Stunning Instance Of Racism Being Alive And Well”.
On the face of it this reaction was somewhat odd given that South Africa is going on for two decades of statutory race classification under the ANC government. State institutions, companies, universities, sports teams, and so on, are all required to apply race classification and report race statistics to government. To take one example out of hundreds this is how the Land Bank reports on the racial composition of its staff: