OPINION

“Ranking SA ad agencies by revenue| Brand communications — the game that keeps changing” - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Ranking South African ad agencies by revenue

by Herman Manson. In which revenue band does which ad agency lie? It’s an important question — and one that isn’t always entirely clear.

The Switch: Brand communications — the game that keeps changing
by Alistair Mokoena. Just to see how much marketing has evolved in the last 16 years, I decided to compare a brief of mine from 2000 to a brief I recently received from a brand manager.

Interview: Elliott Ferguson, Destination DC CEO, on destination marketing
by Herman Manson. Elliott Ferguson offers insight into how the US capital approaches destination marketing, plus reaches out to LGBTQ travellers.

Fair Exchange: Finding talent with fresh approaches to marketing
by Erna George. The starting point is first a detailed understanding of the current team and of the requirements for new roles or new hires.

Green Sky Thinking: To package or not to? That is the question!
by Colwyn Elder. The over-packaging debate was recently reignited by a photograph of pre-peeled mandarins sold in plastic containers.

Regular Reads:

Ad of the Week: Showcasing the extraordinary in Africa
Shelf Life: Tribe Sauce gives glass new gloss
MagLove: The best magazine covers 15 April 2016
But Does It Work: Staying the same

On the Radar

PRISM Awards 2016 winners
Connect &More to create branded TV content

Account Wins

Thebe Tourism Group appoints PR agency

On The Move

New head for Ogilvy PR Joburg corporate practice
Brand South Africa’s new board of trustees
New GM for FleishmanHillard

Covering the advertising and marketing industry without fear or favour — MarkLives.com for breaking news, exclusive industry opinion, company news and jobs!

Sign up here for an email round-up every Monday and Thursday and follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.