Homegrown: Sho’t Left — the rise of the African brand
by Lynne Gordon. As an African identity grows and thrives, brands will need to consider their role in an African future.
The Adtagonist: The problem with millennials
by Carl Cardinelli. You only need to slap ‘Mill’ into Google before you're bombarded with articles by self-proclaimed ‘experts’ on why millennials are ‘the worst’. But the problem isn’t their mindset — it’s yours.
Motive: The new wave of radio presenters
by Paulo Dias. Who owns the audience today — the radio presenter or the radio station?
Masterclass Notes: Clients are from Mars, creatives are from Pluto!
by Johanna McDowell. Mike Schalit's "Evaluating creative against strategy” masterclass delivered real practical 'takeaways' that marketers should be able to use and implement immediately.
Africa Dispatches: Elaine Rumboll on the power of play [interview]
by Mandy de Waal. This Master Lego Serious Play practitioner believes that industry is in the grips of a crisis of “overseriousness”.
Regular Reads:
- Ad of the Week: Passop, your prejudice is showing!
- Shelf Life: Panasonic re-enters SA with home surveillance solutions
- MagLove: The best magazine covers 18 March 2016
On The Move:
- New CEO for Dentsu Aegis Network South Africa
- AMF appoints 2016 board
Account Wins:
- Volvo Trucks Groups appoints TTL agency
- Conversation LAB wins hair product brand
- FUTURELIFE appoints integrated agency of record
On The Radar:
- IAS database to assist black agencies win business
- Conference: eCommerce Marketing Best Practices 2016
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