Talking Radio: Rulebooks for radio adspend, listenership being rewritten
by Angela Haarhoff. At the recent MTN On Air Radio Conference held in Johannesburg, some interesting discussions took place regarding listenership measurement and ad revenue. It’s clear that both have more than 50 shades of grey and that all the old rulebooks are being rewritten.
You’ve probably shopped at Design Partnership
by Herman Manson. If you've walked into a Hungry Lion or a Standard Bank branch, MTN, Tile Africa, Nando's, or even a Shoprite Liquor store, you would have experienced a retail environment designed by Design Partnership, the specialist retail-and-hospitality design consultancy.
Dissident Spin Doctor: Business lessons from Masterchef
by Emma King. Slumped on the sofa, glass of wine in hand, watching a handful of frantic Aussies desperately spill and burn things while the clock ticks — one wouldn’t think it was the ideal place to learn life (or business) lessons.
Homegrown: Reinventing reasons to believe
by Lynne Gordon. The ‘Reason to Believe’ — that building block of classical marketing concepts — has long been a topic of debate among brand-builders. Does my brand need one? What’s the most convincing choice of Reason to Believe (RTB)? And how should I communicate it in a compelling way?
Tuned: Frank reality — inspiration in a perfect world
by Thabang Leshilo. There is a global cultural shift in social perceptions and behaviours which is expected to have a powerful impact upon the future. The glossy world is being discarded, the reality of people rejecting perfection and abandoning their immaculately curated online selves. Instead, the gritty is becoming aspirational — genuine candour valued as people seek out interactions that are authentic and open.
Regular reads:
• Ad of the Week with Oresti Patricios: Life as a (video) game
• Shelf Life with Cheryl Hunter: Freezing out the competition
• MagLove with MediaSlut: Here’s looking at you, Katy
• Ad Feature with Andy Rice: Does this colour look good on us?
• Smart Africa TV with Russell Southwood: The mobile ownership gender gap in Africa
• #SouthAfricanTVratings: 4–10 May 2015 (week 19)
On the radar:
• Dentsu Aegis acquires John Brown Media
• Future of Grocery & e-Commerce Report
• Continental Outdoor Media expands operations in Mozambique
• World Wide Worx, Ask Afrika partner for online retail research
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