Selling Cell C to South Africans
by Kim Penstone. While rumours of consolidation in the mobile and telecoms sector continue to circulate, Cell C marketing director Dr Doug Mattheus is determined to sell Cell C to South Africans - not the competition.
Smart Africa TV: Social messaging goes big in Nigeria
by Russell Southwood. Nigerian tech blogger Jesse Oguntimehin talks about how Twitter came to grow so big in Nigeria and recent trends within it.
Shelf Life: Mixed reaction to new JSE brand identity
The Johannesburg Stock Exchange (JSE) has a new and refreshed brand identity courtesy of the team at Interbrand Sampson De Villiers. This includes a new logo and website. The objective was to make the JSE brand more relevant to all stakeholders and a truly African brand. Not everyone agrees that this was success.
How the tough economy is changing retail
by Erna George Being aware of consumers' financial situation is a critical part of marketing in 2014. Frugal consumers are a significant reality and now, more so than ever, it is worth their while - and easier - to shop around, trade up and down the value chain and switch brands. If you don't alter your marketing mix, isn't it likely that your brand will be left at the side lines?
SAARF/MarkLives #Top40TVratings: SABC 1 scores with Nedbank Cup
The week of 7 April - 13 April 2014 saw SABC 1 score with with the broadcast of various Nedbank Cup soccer games, the SAARF/MarkLives #Top40TVratings chart shows, especially on DStv where four games Satellite dishmade it into our Top 40. The Mamelodi Sundowns vs Orlando Pirates (Pirates won 2-1) game also made it into the Top 20 on our national chart.
On the radar:
- Banned DA ads back on air
- Melody Maker and Katherine McChesney launches Anthropology
- TBWA\Hunt\Lascaris Johannesburg appoints Chief Creative Officer
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