"The essential guide to marketing in a digital world" - MarkLives - OPINION

eMarketing: the essential guide to marketing in a digital world

by Herman Manson. If titles told the story, this would be a particularly interesting one. Now in its fifth edition, the emarketing handbook published by Rob Stokes and his team at Quirk has been evolving from 2008's "eMarketing: The Essential Guide to Online Marketing" to "eMarketing: The essential guide to marketing in a digital world."

Grubstreet: Weideman - ‘Marketers are cutting back on ad spend̵

by Gill Moodie. Naspers, the giant multinational that owns Media24, released its annual results recently. Because of its remarkable success in markets such as China, Russia and India, the South African division out of which Naspers grew is often ignored at results time. Grubstreet interviewed (via email) Media24 CEO Esmaré Weideman about how it fared in the greater group and in a tough market.

#3D: The perfect marketing marriage - data and big ideas

by Prakash Patel. Let's use the advancement of technologies, the real-time nature of the web and the tools to harvest relationships with our consumers and target them with relevant messages or experiences. This isn't NEW. This isn't 2.0 and this isn't ground-breaking.

The Millennial: Start-up or step up?

by Faheem Chaudhry. From graduates to those who have been in the industry for several years, many youngsters in advertising often find themselves at a crossroads: should they work at a small/specialist agency or one of the bigger players in the game?

Brand View: The brand evolution of Windhoek Lager

Alan Roberts, Windhoek marketing manager at brandhouse, and Anton Twigg, global marketing manager for Namibia Breweries Limited, provide a visual case study of the Windhoek beer brand's evolution over the years.

Regular reads:

• Ad of the Week with Oresti Patricios: When you hear the beep...

• Heroes & Zeros with Andy Rice: DStv & SAA - best & worst brands of the week

• Shelf Life with Louise Marsland: Dove calls on all South African 'real' women

• MagLove with MediaSlut: Aping a fashion model

• #Top40TVratings with SAARF & MarkLives: There's a Schuster on my stoep!

Appointments:

• Julian Ribeiro new CEO at Lowe

• Ursula McAlpine appointed Havas Worldwide JHB group MD

Account wins:

• Vodacom appoints Gloo to lead digital marketing

• The MediaShop now Nedbank's media agency