Y&R South Africa, VML to integrate
by Herman Manson. The SA operations of the Y&R network are set to be integrated under a single management team, with Jason Xenopoulos as group CEO and Graham Lang as CCO.
Digital platform streamlines ad agency efficiency
by Herman Manson. Magnetic aims to streamline agency efficiency, from initial contact to saving client information and studio management.
Young, Gifted & Killing It: I See A Different You
by Veli Ngubane. A collective of Sowetan-born creatives are telling it like it really is: twins Justice and Innocent Mukheli, and Vuyo Mpantsha.
Motive: Integrity and ethics in the advertising industry
by Andrew MacKenzie. Is it time for agencies to take a step back and analyse whether profits are put ahead of integrity and ethical business practice?
Innovator’s Toolkit: Three 'want' factors influencing purchase-intent
by Preetesh Sewraj. Why do consumers buy our products and services? The following three represent some of the most-interesting purchase factors.
Motive: Sexism in the ad industry — continuing the conversation
by Jarred Cinman. We have a long way to go. Progress has been made but we mustn't quit before reaching the finish line.
Regular Reads:
- Ad of the Week: Absa, rewriting the future
- Shelf Life: Making more possible with XtraSpace
- SA TV Ratings: M-Net, Mzansi Magic — top 20 June 2016
On the Radar
- Omnicom business director Gordon Patterson dies
- First company in Africa earns Analytics 360 Reseller status
- Five client wins for go4word
- Pendoring judges announced
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