Africa's biggest animation studio - soon also its biggest gaming developer

And four other great media and marketing reads on MarkLives this week including

Africa's biggest animation studio - soon also its biggest gaming developer

"Africa's Answer To DreamWorks, Disney And Pixar," screamed a headline in Forbes magazine recently. Hollywood Reporter and Variety has also reported on Triggerfish, currently the largest animation studio on African soil. We find out how they are transforming a film production company into a content business.

It is time for Africa (to do it for itself)

by Masingita Mazibuko D'banj, a hip hop artist hailing from Nigeria, is topping charts across the UK and US. The African Report highlights his many achievements including featuring megastar Kanye West in his music video. For D'banj, however, conquering his mother country is clearly his biggest achievement.

Digital growth for the Mail & Guardian

Mail & Guardian editor Nic Dawes says that the paper's website is doing very well - with its traffic up by about 40% over the past year.

What is the currency of aspiration?

Almost every client brief we receive asks for aspirational communication. The million dollar question is: What is the currency of aspiration? Is it material trappings of success or is it traditional values. In other words, is it about living ‘le good life' or is it about being and doing good?

Online Advertisers Getting Hosed

If TV viewing were to drop 1% we would hear all kinds of wailing. But fraud of 25 to 40% in online advertising? No problem, we'll appoint a committee or something.

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