Brand Politics: After-sale marketing - where political branding falls down
by Alistair Mackay. Political parties really don't get after-sale marketing. Just as with consumers after having made an important and expensive purchase, emotions run high after an election and the risk of "buyer's remorse" is real.
Smart Africa TV: Alan Knott-Craig Jr on Project Isizwe
by Russell Southwood. In this video interview, Project Isizwe's founder Alan Knott-Craig talks about: what Project Isizwe does; how many people now have internet access through it; who uses the internet through its coverage and what they use it for; how the business model works; what the municipalities are charged; and his plans for rolling out outside of South Africa.
Media Future: How SA accesses the Internet
by Arthur Goldstuck. South Africa's latest General Household Survey show healthy connectivity growth, but the full story is less encouraging.
by Thabang Leshilo. South Africa's emerging middle market is being short-changed by the mass-produced, ubiquitous global brands, and it should look to brands that espouse authenticity for greater satisfaction.
Nollywood drives growth in Nigeria
The Nigerian film industry has finally been recognised as a key economic driver in what is now Africa's largest economy. Jon Pienaar takes a look at Nollywood in this The Africa Annual feature.
Regular reads:
• Ad of the Week with Oresti Patricios: Flights of imagination
• Heroes & Zeros with Andy Rice: Lunch Bar & brand Oscar Pistorius - best ads of the week
• Shelf Life with Louise Marsland: Spreading the marge market
• MagLove with MediaSlut: Surprising simplicity and the naked truth
• #Top40TVratings with SAARF & MarkLives: Laduma!!! Germany vs Argentina within Top 5
On the radar:
• Account wins: Owlhurst Communications takes Habari Media
• Joe Public announces affiliate partners in Nigeria, Zimbabwe
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