Allan Gray goes to Ogilvy Cape Town
by Herman Manson. The business went out to pitch after King James resigned as its agency after 11 years, following its appointment to handle the Sanlam Group advertising and communications account.
by Herman Manson. Previously, the Telkom account was serviced by Y&R South Africa and the Telkom Mobile account by JWT, and Telkom had confirmed at the time that the tender went out that the two would be consolidated.
Thinking TV: The Oscar Trial - SA viewers vote with their remotes
by Inge Hansen. Since the commencement of the Oscar Pistorius murder trial on 3 March 2014, South African TV audiences have voted with their remotes and the Oscar Pistorius Trial Channel (Channel 199 on DStv) has drawn larger numbers than expected.
Grubstreet: Here come the radio disrupters, CliffCentral leading the pack
by Gill Moodie. Two major disrupting forces are headed for the South African radio market that have the power to shake up the industry just as online and blogging platforms have done to the print media.
Undercover Boss SA producers merge content marketing and entertainment
by Herman Manson. Soon South Africans will be able to see their localised edition of the hit reality series, Undercover Boss, after Cooked in Africa Films, in which adman-turned-producer Peter Gird is a partner, obtained the local licensing rights from all3media International.
Regular reads:
• Ad of the Week with Oresti Patricios: Trust me, I'm a doctor
• Heroes & Zeros with Andy Rice: Yellow Pages - in tribute to David Abbott
• Shelf Life with Louise Marsland: Delectable #WDC2014 project focuses on food and design
• MagLove with MediaSlut: The beautiful game, beautiful bodies and beauty queens
• Design Annotator with Uno de Waal: The Twenty Journey, Portfolio Night SA and 100 Good Ideas
• #Top40TVratings with SAARF & MarkLives: Tempy Pushas jumps to secon place in rankings
On the radar:
• M&G Media launches MGAfrica.com
• Account wins: JWT gets Lucky Star
• RAMS: 5FM lost audience in cities and large towns
• June marks 200th issue of Men's Health South Africa
To be in the know, read www.marklives.com and sign up here for an email round-up every three working days. Follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.
