Attrition, Talent & Transformation in the Digital Industry
We look at attrition, talent & transformation - the "elephant in the room" - in the marketing industry.
The Dissident Spin Doctor: Dear Brand Manager - Vanilla is irrelevant
Brands continue to apply the traditional model of communication to social media. They try to build as many likes as possible and they make information, ‘content', as wide reaching and generic as possible in order to appeal to as many people as possible.
Social Media Gets An Ass-Whooping From Google, Email
Social media may very well be the most over-hyped of all the online advertising miracles. Which is like being the deadest guy in the graveyard.
Is a Cannes (Lion) on the shelf worth two cans in the basket?
How does the ad industry balance the recognition for creativity through awards, with the constant fight for value adding work that sells to shoppers as well as consumers.
In this punishing media market of falling circulation, you really have to hand it to the newspapers that have arrested the decline.
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