PARTY

"Attrition, Talent & Transformation in the Digital Industry" - MarkLives

And four other great media and marketing reads on the website this week including...

Attrition, Talent & Transformation in the Digital Industry

We look at attrition, talent & transformation - the "elephant in the room" - in the marketing industry.

The Dissident Spin Doctor: Dear Brand Manager - Vanilla is irrelevant

Brands continue to apply the traditional model of communication to social media. They try to build as many likes as possible and they make information, ‘content', as wide reaching and generic as possible in order to appeal to as many people as possible.

Social Media Gets An Ass-Whooping From Google, Email

Social media may very well be the most over-hyped of all the online advertising miracles. Which is like being the deadest guy in the graveyard.

Is a Cannes (Lion) on the shelf worth two cans in the basket?

How does the ad industry balance the recognition for creativity through awards, with the constant fight for value adding work that sells to shoppers as well as consumers.

The Herald finds its niche

In this punishing media market of falling circulation, you really have to hand it to the newspapers that have arrested the decline.

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