EXCLUSIVE: Brand SA appoints challenger agency to digital account
by Herman Manson. Brand South Africa has appointed AVATAR, effective 1 September 2014, to take on its digital advertising account. The challenger agency beat a field of some 80 interested agencies that were shortlisted to a count of 24.
TBWA plans up to six acquisitions
by Herman Manson. TBWA is looking at as many as six more acquisitions spread out over the next four quarters, says Derek Bouwer, CEO at TBWA\South Africa. At the end of 2013, TBWA acquired 80% stake in youth marketing agency, HDI Youth Marketeers. It also increased its stake in marketing agency Openco to 51% from a previous holding of 30%.
The Business of Business: Advertising is good for business
by Jerry Mpufane. Clients have a responsibility to ensure that the ad industry thrives and succeeds. A prosperous advertising industry is good for brands. This is inherent in the nature of the industry's services to clients, being that of stimulating demand for products and services.
Talking Radio: Radio-listenership behaviour is shifting
by Angela Haarhoff. South African radio is probably in one of its most interesting phases in recent years. Globally, we are seeing shifts in media consumption behaviour, andrRadio is not immune to this. The August RAMS March-June 2014 release has come at an interesting time, too, so let's take a look at the latest data.
by Masingita Mazibuko. Much as I hate to admit it, the awful truth of today's marketing environment is that brands are no longer heroes. Instead, the customer reigns and dictates what brands should be.
Regular reads:
• Ad of the Week with Oresti Patricios: Call me chicken but it's a tie
• Heroes & Zeros with Andy Rice: Wonga & BMW - best & worst brands of the week
• Shelf Life with Louise Marsland: New brand identify for Primedia Broadcasting
• #Top40TVratings with SAARF & MarkLives: 25-31 August 2014
On the radar:
• Jana Marais new editor of Finweek magazine
• New client services director for 2Stroke
• Pendoring Advertising Awards announces 77 finalists
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