Loeries controversy followup; White-label outsource strategy department; MarkLives joins Epica jury
And other top advertising, media and marketing news, analysis and opinion on MarkLives this week, including…
ACA, Creative Circle, Loeries hit back at Gotz
In a joint statement, the Association for Communication and Advertising (ACA), Creative Circle and Loerie Awards Company have taken aim at Chris Gotz and more indirectly at the agency where he serves as (outgoing) chief creative officer — Ogilvy & Mather South Africa.
The white-label outsource strategy department for ad agencies, brands
by Herman Manson. Founded by Dallas Glover in 2010, The Strategy Department serves as a white-label outsource strategy department for ad agencies and brands. The business consists of nine strategists focused upon contributing to the development of marketing plans, brand strategy, communication strategy, research or training.
Epica Awards: MarkLives joins jury, entry discount for SA ad agencies
MarkLives has joined the Epica Awards judging panel. To celebrate, this international creative awards show is offering South African agencies a €100 entry discount per agency. Founded in 1987, Epica is unique in the crowded ad-industry awards sector as it is the only prize judged by marketing and communications journalists, who come from more than 40 magazines and websites worldwide.
Beyond Borders: The future of OOH is mobile
by Craig Page-Lee. Mobile is driving some of the global trends in out-of-home (OOH) advertising and its importance is also evident here in Africa. I would argue that the OOH discipline is undergoing the biggest transformation of a defined media channel globally. The message is clear for the OOH media industry in South Africa — digital is the future — and by this I mean not only digital billboards and digital place-based networks but the inclusion of mobile interaction in the mix.
Tuned: The rise of black consciousness
by Thabang Leshilo. Appreciating what it is to be ‘black, bold, beautiful’ will be key for marketers seeing authentic connections with a younger generation of African consumers across the globe.
Regular reads:
• Ad of the Week: How to make a hipster cry
• Talk Africa: SA selfie culture *NEW WEEKLY COLUMN*
• Shelf Life: adidas — revolutionising the game
• MagLove: The best magazine covers last week (28 August 2015)
• Ad Feature: Is shock advertising “obsolete”?...
• SA TV Ratings: 10–16 August 2015 (week 33)
People on the move:
• Ken Varejes leaves Primedia Unlimited
On the radar:
• Coming up: Social Media Landscape 2016 Briefing
• #loeries2015 controversy: Media@SAfm podcasts
• Assegais 2015: New categories included
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