New matchmaking service for brands, PR professionals
by Herman Manson. Marcusbrewster's new service will match a curated pool of comms professionals with brands requiring such expertise short-term.
Homegrown: Man-vertising, the shifting codes of masculinity
by Lynne Gordon. Marketers need to embrace new constructs to create “man-vertising” that speaks to new ideas of masculinity.
Brand Experience: When agencies should show up at pitches
by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”
S'HOT: Jupiter Cape Town's global work for Virgin Radio International
The Jupiter Drawing Room (Cape Town) creative director, Joanne Thomas, gives MarkLives an overview on the challenges and processes employed for the new visual identity for Virgin Radio International.
Motive: Seven reasons you are failing at content marketing
by Kyle Hauptfleisch. These seven points will help to give your brand an edge over your competition when it comes to content marketing.
Regular Reads:
- Ad of the Week: How many friends, exactly?
- MagLove: The best magazine covers 29 July 2016
- Shelf Life: Denim doesn’t discriminate at Jet
- SA TV Ratings: SABC 1, SABC 2, SABC 3 — top 20 June 2016
- But Does It Work: Unstereotyping
On the Radar
- Creative Circle results for May, June 2016
- New head of strategic planning at Net#work BBDO
- New head of 24.com Digital Media
- Cedar wins International Airlines Group (IAG)
- Lead ad agency for Tata appointed
- Brand Union wins Averda
- Heineken SA appoints corporate relations agency
- Events: Open Design Cape Town 2016
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