PARTY

"Man-vertising, the shifting codes of masculinity" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

New matchmaking service for brands, PR professionals

by Herman Manson. Marcusbrewster's new service will match a curated pool of comms professionals with brands requiring such expertise short-term.

Homegrown: Man-vertising, the shifting codes of masculinity
by Lynne Gordon. Marketers need to embrace new constructs to create “man-vertising” that speaks to new ideas of masculinity.

Brand Experience: When agencies should show up at pitches
by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”

S'HOT: Jupiter Cape Town's global work for Virgin Radio International
The Jupiter Drawing Room (Cape Town) creative director, Joanne Thomas, gives MarkLives an overview on the challenges and processes employed for the new visual identity for Virgin Radio International.

Motive: Seven reasons you are failing at content marketing
by Kyle Hauptfleisch. These seven points will help to give your brand an edge over your competition when it comes to content marketing.

Regular Reads:

Ad of the Week: How many friends, exactly?
MagLove: The best magazine covers 29 July 2016
Shelf Life: Denim doesn’t discriminate at Jet
- SA TV Ratings: SABC 1, SABC 2, SABC 3 — top 20 June 2016
But Does It Work: Unstereotyping

On the Radar

Creative Circle results for May, June 2016
New head of strategic planning at Net#work BBDO
New head of 24.com Digital Media
Cedar wins International Airlines Group (IAG)
Lead ad agency for Tata appointed
Brand Union wins Averda
Heineken SA appoints corporate relations agency
Events: Open Design Cape Town 2016

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