Interview: New National Certificate of Advertising with Red & Yellow
by Herman Manson. The launch of the Red & Yellow Springboard Marketing Institute is a bid to attract a more diverse skills pool for the advertising and marketing industries. It offers students a National Certificate Of Advertising (NQF Level 5). MarkLives speak to Sharon Warroll, who heads up the initiative.
Thinking TV: What's on offer over the festive season?
by Inge Hansen. With year-end fast approaching, advertisers are grasping at final opportunities to get their messages to consumers before the festive-season shopping has ended. This year, due to various factors, advertisers are up against more roadblocks than ever to reach viewers through TV and influence their purchasing decisions.
Media Report: Global media buying trends
a The Media Report 2014 feature by Oresti Patricios. Imagine being able to buy media at a click of a button - the same way you'd buy some airtime online or be able to purchase an airline ticket. The news is that you can now do this, and it's the hottest media buying trend across the globe.
See also:
• Media Report: Independence Day
Beyond Borders: Retailers' reality - the need to move north
by Craig Page-Lee. We all have a reliance upon, and a relationship with, grocery retail brands in South Africa, and I have become curious as to where else on the continent these various organisations have migrated and "set up shop".
The Sell: Are consumers killing advertising?
by Mimi Nicklin. Is it really the consumers who are killing advertising? Is it their fragmented attention spans and fickle loyalty that is killing the specialism as we know it? Can we blame these pencil-portrait segmentation models that disguise normal people as distant ‘consumers' for responding less to our work?
Regular reads:
• #AdoftheYear with Oresti Patricios: Top 10 Best South African Ads of 2014 [ads 10-6]
• Shelf Life with Louise Marsland: Capitalising on geographic protection for Rooibos
• MagLove with MediaSlut: Beyoncé's net effect
• Heroes & Zeros with Andy Rice: Khaliques & stilted conversational radio ads
• #Top40TVratings with SAARF & MarkLives: 17-23 November 2014
Appointments & resignations:
• Alon Rom takes over at Hellopeter.com
On the radar:
• Liberty picks social media agency
• The Annual AdFocus Awards winners
• Checkers pushes Black Friday promotion in SA
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