PARTY

"Programmatic network for fashion, beauty launched in SA | Business, politics & matters of conscience" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Programmatic network for fashion, beauty launched in SA

by Herman Manson. A new programmatic advertising platform, targeting the fashion, beauty and fragrance industries, has been launched by Amorphous.

The Big Q: Business, politics & matters of conscience
by MarkLives. At a time of political crisis, we asked Odette van der Haar, ACA CEO; Joshin Raghubar, iKineo founder; Erna George, Pioneer Foods marketing executive; and Mike Abel, founder of M&C Saatchi Abel Group: Should corporate leaders expose their political thinking and address issues of national importance?

Odette van der Haar on political minefields and bottom lines
Joshin Raghubar on values-based intervention by business leaders
Erna George on taking a stand vs making a difference
- ICYMI: 
Mike Abel on business, politics and matters of conscience

Masterclass Notes: Marketing return on investment
by Johanna McDowell. This time, it was the turn of Prof Nicola Kleyn, dean of GIBS, to discuss return on investment for marketers.

Africa Dispatches: Bob Perfect on Pokémon Go
by Mandy de Waal. Bob Perfect organises jols, speaks about youth culture, and writes for Vice’s Noisey but, in July 2016, he was hunting Pokémon. 

Regular Reads:

Ad of the Week: Once more with the Vans
MagLove: The best magazine covers 2 September 2016
Shelf Life: New Balance for the Proteas
SA TV Ratings: SABC 1 — top 20 primetime programmes July 2016

On the Radar

Bowmans announces new brand
Alliance Media buys Imagination Outdoor
Event: SA Social Media Landscape 2017 survey
30th Epica Awards open for entries

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