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Quirk rebrands, appoints new CEO | Bystanding brands, it’s time to act - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

Quirk rebrands, appoints new CEO | Bystanding brands, it’s time to act | Produce Sound wins big for SA

Quirk rebrands, appoints new CEO

by Herman Manson. Apart from the new name, the agency has announced a new CEO and CCO in South Africa, as Quirk founder, Rob Stokes, moves on to become SA chairman.

Ad Exec: Bystanding brands, it’s time to act

by Tom Fels. In the onslaught of social, news and personal commentary, I can't but notice absent voices — those of our national brands. Proud, rooted in heritage, used and loved every day, but silent as a statue.

No easy ride to success for Interface Digital

by Herman Manson. Interface Digital — which has been around nearly as long as the commercial internet in South Africa — and incuBeta are competing globally using a substantial local skills base. 

On My Mind: Will trad & digital advertising ever truly integrate?

by Jerry Mpufane. Digital best practice is an evolving process — with new lessons learned from every new campaign. Here are a few notable issues linked to the digital/traditional advertising conundrum.

The Adtagonist: A foolproof way to break the internet

by Carl Cardinelli. It’s 2016. Two thousand and sixteen. Am I the only one who is still receiving briefs for “viral campaigns”? Here's how to respond.

Regular Reads:

Ad of the Week: A tribute to wisdom and experience

MagLove: The best magazine covers 4 November 2016

Shelf Life: Hasbro launches Monopoly Mzansi in SA

SA TV Ratings: e.tv — top 20 primetime programmes Sep 2016

Open Africa:

Adland’s integrated future, digital present [interview with Zibusiso Mkhwanazi]

Pepe Marais — inspiring unity & growth [interview]

On the Radar:

Produce Sound wins big at London International Awards

Mercedes-Benz appoints new digital agency

Promise announces BEE deal

Events: Top Brands Social Media Briefing 2017

Brands & Branding 2016 now available

Bookmarks entry deadline closes in

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