Quirk rebrands, appoints new CEO | Bystanding brands, it’s time to act | Produce Sound wins big for SA
Quirk rebrands, appoints new CEO
by Herman Manson. Apart from the new name, the agency has announced a new CEO and CCO in South Africa, as Quirk founder, Rob Stokes, moves on to become SA chairman.
Ad Exec: Bystanding brands, it’s time to act
by Tom Fels. In the onslaught of social, news and personal commentary, I can't but notice absent voices — those of our national brands. Proud, rooted in heritage, used and loved every day, but silent as a statue.
No easy ride to success for Interface Digital
by Herman Manson. Interface Digital — which has been around nearly as long as the commercial internet in South Africa — and incuBeta are competing globally using a substantial local skills base.
On My Mind: Will trad & digital advertising ever truly integrate?
by Jerry Mpufane. Digital best practice is an evolving process — with new lessons learned from every new campaign. Here are a few notable issues linked to the digital/traditional advertising conundrum.
The Adtagonist: A foolproof way to break the internet
by Carl Cardinelli. It’s 2016. Two thousand and sixteen. Am I the only one who is still receiving briefs for “viral campaigns”? Here's how to respond.
Regular Reads:
• Ad of the Week: A tribute to wisdom and experience
• MagLove: The best magazine covers 4 November 2016
• Shelf Life: Hasbro launches Monopoly Mzansi in SA
• SA TV Ratings: e.tv — top 20 primetime programmes Sep 2016
Open Africa:
• Adland’s integrated future, digital present [interview with Zibusiso Mkhwanazi]
• Pepe Marais — inspiring unity & growth [interview]
On the Radar:
• Produce Sound wins big at London International Awards
• Mercedes-Benz appoints new digital agency
• Events: Top Brands Social Media Briefing 2017
• Brands & Branding 2016 now available
• Bookmarks entry deadline closes in
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