Ranking South African ad agencies by revenue
by Herman Manson. In which revenue band does which ad agency lie? It’s an important question — and one that isn’t always entirely clear.
The Switch: Brand communications — the game that keeps changing
by Alistair Mokoena. Just to see how much marketing has evolved in the last 16 years, I decided to compare a brief of mine from 2000 to a brief I recently received from a brand manager.
Interview: Elliott Ferguson, Destination DC CEO, on destination marketing
by Herman Manson. Elliott Ferguson offers insight into how the US capital approaches destination marketing, plus reaches out to LGBTQ travellers.
Fair Exchange: Finding talent with fresh approaches to marketing
by Erna George. The starting point is first a detailed understanding of the current team and of the requirements for new roles or new hires.
Green Sky Thinking: To package or not to? That is the question!
by Colwyn Elder. The over-packaging debate was recently reignited by a photograph of pre-peeled mandarins sold in plastic containers.
Regular Reads:
• Ad of the Week: Showcasing the extraordinary in Africa
• Shelf Life: Tribe Sauce gives glass new gloss
• MagLove: The best magazine covers 15 April 2016
• But Does It Work: Staying the same
On the Radar
• PRISM Awards 2016 winners
• Connect &More to create branded TV content
Account Wins
• Thebe Tourism Group appoints PR agency
On The Move
• New head for Ogilvy PR Joburg corporate practice
• Brand South Africa’s new board of trustees
• New GM for FleishmanHillard
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