by Herman Manson. A primary school friendship has taken Xola Nouse and Sbu Sitole through high school, varsity and careers into a business partnership.
Young, Gifted & Killing It: Grant Sithole
by Veli Ngubane. Grant Sithole, creative director at Ogilvy & Mather, is a rising star who's executed great work for leading brands.
Ad Exec: Agency fees — performance before profit?
by Tom Fels. If the holy grail is shared value, I have a cat to put among the pigeons…
Brand Culture: The end of "the customer is always right"
by DK Badenhorst. Brands are slowly starting to get rid of the idea that, no matter what, if you pay, you are in the right.
Motive: Does digital brand lift equal ad recall?
by Dee Stephens. Digital brand lift is the exact science of traditional “ad recall”, and is backed with quantifiable, trackable, exploitable data.
Regular Reads:
- Ad of the Week: Love your body, love yourself
- Shelf Life: Local Olympian inspiration from Powerade
- MagLove: The best magazine covers 11 March 2016
Account Wins:
- Neopak awards digital business
- Gloo@Ogilvy adds MTV and BET to portfolio
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