Agency Leaders: 2014's most-admired ad agency in Cape Town
by Herman Manson. Every year, MarkLives polls South Africa's top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Cape Town poll.
Brand Politics: The power of a gesture
by Alistair Mackay. Western Cape Premier Helen Zille created quite a social media stir recently when she took to the street outside of her official residence and started directing traffic. It makes you realise the power of gestures, grand and small, to tell a story and shift perceptions.
Talking Radio: Radio as a content generator for brands
by Angela Haarhoff. Just how can a marketer use radio as a content generator? There are various avenues but let's start with the basics.
The Ad Exec: Don't get caught in the business of advertising
by Tom Fels. It's not our fault; sometimes we get caught up and we look up to find that all we are left with is... the business of advertising.
Media Report: Esmaré Weideman on independence, power, monopoly and Africa
Undoubtedly the most influential and powerful woman in the media in South Africa, Esmaré Weideman has a colossal challenge. As the boss of Media24 she is responsible for the commercial success of Africa's largest publishing group. Here she talks about this challenge as well as freedom of expression, advertising, independence and monopoly.
Regular reads:
• Ad of the Week with Oresti Patricios: Exploring the night
• Shelf Life with Louise Marsland: Global identity refresh for power tool brand
• MagLove with MediaSlut: It's a wrap for this ad-agency mockup for Cosmo
• Smart Africa TV with Russell Southwood: AfriPOP and Social Media Week Johannesburg
On the radar:
• Account moves: Greater Than wins Premier Hotels & Resorts Group
• IAB Bookmarks Awards finalists
• Outcome of meeting discussing filming, broadcasting of parliamentary proceedings
• Red & Yellow appoints new CEO
• BLACK+DECKER announces new global brand identity
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