POLITICS

"ABC Q3 2016 results | Lessons from The Donald | LIVE+ repositions" - MarkLives

And other top advertising, media and marketing news, analysis and opinion on the website this week, including…

ABC Analysis Q3 2016: The biggest-circulating newspapers in SA

by Herman Manson. According to statistics provided by the Audit Bureau of Circulations, total newspaper circulation declined by 0.7%, compared to the previous quarter (Q2 2016).

ABC Analysis Q3 2016: The biggest-circulating consumer mags in SA
by Herman Manson. According to calculations provided by the ABC, total magazine circulation declined by 2.1%, compared to the last quarter. Only free magazines increased slightly.

LIVE+ repositions to play in integrated space
by Herman Manson. Since joining LIVE+ mid-2016, MD Mpange Chapeshamano has been working hard to change the market's perception of the agency.

On My Mind: Brand management — the good & the bad from The Donald
by Jerry Mpufane. I’m not a fan of Donald Trump’s philosophies, but there are good and bad lessons to be learned from his message management.

Media Redefined: Well-earned, Donald Trump
by Martin MacGregor. It’s clear that Donald Trump has rewritten the rule book on presidential-campaign media-buying strategies.

Regular Reads:

Ad of the Week: The power of 10
MagLove: The best magazine covers — Donald Trump
Shelf Life: Sweet success for Stratitude
SA TV Ratings: SABC 1 — top 20 primetime programmes Sep 2016

Open Africa:

Kenya debates benefit of network ownership
Understanding migrating multinationals

On the Radar:

Winners: The Assegai Awards 2016
Pendoring releases agency rankings for 2016
Finalists: Epica Awards 2016
New MD for online media agency 25AM
New MD for Mediamark
Account wins for DUO Marketing

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