SANRAL adverts did not aim to mislead
Pretoria, July 14, 2015 – The South African National Roads Agency (SOC) Limited (SANRAL) disagrees with the ruling of Advertising Standards Authority of South Africa’s (ASASA) regarding the advert that was flighted on behalf of government to create awareness of the new dispensation of the e-toll system.
The new dispensation made provision for a 60% discount on e-toll debt, and this was included in SANRAL advertising broadcast in May and June as part of an information campaign. Complaints were made against the advert focusing on the government message on the basis that the promised discount was not in effect. ASASA ruled that the advertising was misleading.
SANRAL General Manager for Communications Vusi Mona, emphasised that it had not been SANRAL’s intention to mislead the public.
“This advert was flighted from May 28th and during the month of June following the Deputy President’s announcement of the new dispensation. The advert was aimed at communicating the message that Government has heard the people and responded with a new dispensation that included the 60% discount,” said Mona.
Mona said that when the details of the new dispensation were announced, it was made clear that the new system would be implemented in phases, and the adverts were not a public call to action. Full implementation of the new dispensation required a number or regulatory and system changes which had to be accommodated through a phased roll-out.