Avatar 360 Group to launch PR offering, appoints PR head
by MarkLives. Keri-Ann Stanton has been appointed head of PR at the Avatar 360 Group, and group communications director of M&N Brands.
By Invitation Only: Eyeballs & ideas — marketing in a digital age
by Gau Narayanan. Why do we think that brands need to pay for eyeballs on the large screen but not on the small screen? Here are five tips on how to go about campaign-planning, distribution and idea generation.
Fair Exchange: Depth vs breadth — the integrated agency challenge
by Erna George. Students and agencies both need to craft their journey with some consideration to breadth and depth.
Marketers needs to learn Luis von Ahn's language
by Herman Manson. Luis von Ahn's Duolingo is a great case study in how gamification can go beyond gimmicks to actually produce meaningful results.
Media Redefined: SA consumers — urban, rural and journeying
by Martin MacGregor. It’s time to define a third context for South African consumers.
Regular Reads:
- Ad of the Week: Feeling warm and fuzzy with Mohair South Africa
- Cover Stories: Thoughtfulness in design 6 Oct 2017 — formerly MagLove
- Shelf Life: OMO Auto dad takes on laundry role
- SA TV Ratings: SABC 1 — primetime top 20 for Aug 2017
On the Radar:
- LUMEN appoints new MD
- Loeries 2017 official rankings released
- Bookmarks 2018 entries now open
- SA short film It's Complicated keeps on winning
- AB InBev Africa appoints media agency
- Havas Boondoggle wins telecoms account
- Epica Awards deadline extension
Go to MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! Sign up here for the MarkLives email newsletter every Monday and Thursday. Follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube. NEW: Ramify.biz — connecting marketers and agencies free of charge in South Africa, Namibia, Mauritius, Zimbabwe, Botswana — and now Kenya, Nigeria, Tanzania and Uganda!
