Bell Pottinger has until close of business to answer to DA’s complaint
13 July 2017
Bell Pottinger has until the close of business today to respond to the DA’s complaint that it has violated the Public Relations and Communications Association’s (PRCA) Professional Charter and Code of Conduct, by which the company is bound.
PRCA agreed to the DA’s request for an investigation into Bell Pottinger after the Gupta emails revealed that the company launched a racially charged propaganda campaign for the benefit of their clients, the Guptas.
Clause 4 of the PRCA’s Charter states that “[a] member is required to take all reasonable care that professional duties are conducted without causing offence on the grounds of [...] race […]or any other form of discrimination or unacceptable reference”.
Depending on whether there is substantive prima facie evidence, PRCA will either refer the matter to a Committee or proceed with disciplinary procedures.