BOSA’s first election advert for TV a message of unity and hope in a fast-dividing South Africa
10 May 2024
Today we officially air the “I Believe” tv advert – BOSA’s first of this campaign. It paints the stark dichotomy between what we can be as a thriving country, and where we are right now under the current government. The choice in this election is between either unity, growth and prosperity, or five more years of decline.
While some are burning flags in their adverts, others are telling falsehoods about their 30-year tenure in government. More of the same predictable behaviour from the old parties, without a single new idea or credible vision.
Our advert seeks to cut through the noise and clutter and offer a message of unity and hope amid a fast-dividing South Africa. We recognise the pressing need for a non-racial umbrella party to hold the centre and provide the platform for building one South Africa. And BOSA is that party.