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From the Editors: We’re all in this together
EDITORIAL: We don’t know what tomorrow brings but it’s important we continue to believe that a positive future awaits all of us — as people and professionals, as individuals and as an industry. MarkLives commits to continue covering how the local advertising, marketing and media industries respond to the challenges posed by the pandemic and the fight to mitigate its impact on our health and the health of our creative economy. Equally, we understand the economic impact will be severe — on the livelihoods of millions, on our economy and fiscus, on our industry, our clients, your clients, on you, on us. With this in mind, we’re introducing several changes to our commercial operations. Full details in the editorial. Stay safe, be kind, and have hope.
MarkLives #AdChamps of the Month [Mar 2020]
by Kyle de Waal & Morgan Botha. Here’s our latest choice of South African ads that connect and engage: Chicken Licken’s Everyone’s Talking About It, Absa’s Baking Delights, Gumtree’s #TheLife 'Kim & Kanye', Property24’s #ThisisHome, and the latest MTN #DEFBARS.
Winners: Bookmarks 2020
by MarkLives. The 2020 results comprise 15 Gold Pixels, 47 Silver Pixels and 67 Bronze awards across 71 categories.
Q5: Out of the box, onto the scene, with Cognitive Agency [interview]
by Carey Finn. Thando Somacele and Sanele Pesane, the co-founders of Cognitive Agency, talk about building a successful business without a traditional background in advertising.