You can help, a message from the children of South Africa
18 January 2013
South Africa is rich in values, tradition and culture, a truly wonderful country, and one that is admired around the world. Yet, as South Africans, we sometimes forget what our great nation has achieved and remains capable of achieving. It is in times like these that we need to be reminded of the greatness inside all of us, and what is possible when help is joined to common purpose and courage to necessity.
At 18:57, on 17 January 2013, FNB launched a new brand campaign with a live broadcast to South Africa. The broadcast carried a message from the voices we don't often hear, the children of our great country. A message we believe will inspire the nation.
In September 2012, we undertook what is likely the most current snapshot of the opinions of the youth, their views on our country and the role of help. Help, not in terms of coordinated interventions, but little, everyday help; and the power help has to make a big difference. The survey was completed by HDI Youth Marketeers, an independent research firm.