Interview: Vicki Myburgh on media revenue growth in SA, Nigeria and Kenya
by Herman Manson. In this interview, Vicki Myburgh, entertainment and media industries leader for PwC South Africa, talks about the highlights from PwC's recently released "Entertainment & Media Outlook: 2014-2018" report.
The Sell: The Christmas that marketing made
by Mimi Nicklin. When one delves a little deeper, nearly everything I describe as "Christmas spirit" is nearly 100% created by either retail activation or marketing magic of some kind.
New look for Media24, Naspers Centre renamed
By MarkLives. Media24 has unveiled a new visual identity, as well as visuals of what its foreshore head office building will look like once its current revamp is completed.
Motive: Reaching the masses in magazines - pay up
by Jocelyn Duff. You want to reach the masses by using magazines? Simple, use the ubiquitous family stable: Huisgenoot, DRUM and YOU. But hold on - not anymore.
Media Report: The press freedom ‘hit parade'
The Media Report 2014 feature by Jon Pienaar. Media freedom and open information are hallmarks of democracies. But even states that refer to themselves as democratic have resorted to curtailing press freedom in the name of ‘security'.
Regular reads:
• #AdoftheYear with Oresti Patricios: Top 10 Best South African Ads of 2014 [ads 5-2]
• Shelf Life with Louise Marsland: Agencies on the move
• #MagLoveTop10 with MediaSlut: Best South African magazine covers of 2014
• Heroes & Zeros with Andy Rice: Afrisam & newspaper inserts
• #Top40TVratings with SAARF & MarkLives: 24-30 November 2014
On the radar:
• FNB will respect ASA ruling on the ‘Un-Steve' campaign
• ASA judgement against FNB's Un-Steve campaign
• Times Media Group to consider Blackstar offer
• AddSuite acquires Mason Media
• Unilever appoints digital agency for Blue Band brand across Africa
• RAB SA announces dissolution
Covering the advertising and marketing industry without fear or favour - MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! Sign up here for an email round-up every Monday and Thursday and follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.
