Minister Gigaba must answer to Parliament for bullying tactics
Recent reports in the media suggest that Minister of Public Enterprises, Malusi Gigaba, put pressure on state-owned enterprises (SOEs) to support the New Agenewspaper. The DA will therefore be requesting that the Minister appear before Parliament to answer questions on this matter (see Mail & Guardian report).
It is reported that the Minister's special legal adviser, Siyabonga Mahlangu, put pressure on SOEs to do business with the New Age. Mahlangu, a former ANC lawyer, had reportedly initiated discussions early last year with SAA which resulted in the state-backed carrier increasing their monthly subscription to the New Age from 40 770 to 63 000, making it SAA's largest subscription. Mahlangu has also been accused of coercing SAA to increase advertising expenditure with the newspaper.
Parliamentary replies to questions from the DA, requesting details of the advertising expenditure of the Department of Public Enterprises (DPE) and its entities on theNew Age from December 2010 to October 2012, are quite telling in this regard.
The DPE chose not to answer the questions in full and instead only disclosed its figures for 2012, which amounted to nearly R1.3 million in advertising expenditure with the New Age. The DA interprets this selective disclosure as an attempt to cover up what was most likely a steep increase in advertising expenditure in the newspaper from 2011.
I have every reason to believe this is the case given that SAA's own marketing staff were reportedly against the proposal to increase their exposure in the New Age. They allegedly argued that the newspaper was poor value for money, owing to the fact that its rates were not justified by its relatively lower circulation when compared to its competitors. The marketers went on to admit that the only real value offered by the newspaper was with "government marketing".