Unlocking the middle class? How the ANC plans to campaign in SA's suburbs and gated communities
25 March 2019
The ANC’s popular door-to-door method of campaigning might work in townships, informal settlements and in rural areas but Gauteng's high walls and gated communities make it nearly impossible for the governing party to spread its #GrowSouthAfrica message ahead of the polls in two months' time.
ANC Youth League secretary Njabulo Nzuza says going from house to house is just not the right strategy for some areas.
"Door-to-door is not effective in the gated communities, those are people who rely on knowing about the country through news and media platforms to figure out who's good or bad in society," he said.
Nzuza, who has been quietly running a youth league elections campaign in some of the country's provinces, says they would normally mitigate the lack of access to middle class areas through blitz campaigns at shopping malls or asking their party members who live in gated communities to spread the word and rally people behind their green, black and gold message.