Lord Bell confirms SA links to Gupta propaganda site Voetsekblog
The controversial Gupta-linked misinformation website, Voetsekblog.co.za, has at last been conclusively linked to Bell Pottinger through its work for the Gupta family.
This comes after Lord Bell, the former chairperson of the embattled public relations agency, sat down with the New Yorker's Ed Caesar (see full article).
The interview provides a peek under the hood of the scuppered PR agency's work for the Guptas. For example, Bell Pottinger arranged an interview between journalist Stephen Grootes and Ajay Gupta as part of a front-foot campaign to counteract negative press about the family.
A portion of the shelved interview was later leaked on YouTube, under the code name Bell Pottinger staff used: Project Biltong.
Caesar's interview reveals that a South African-born publicist, Jonathan Lehrle, pitched the idea for the Voetsekblog website. It was also accompanied by a Facebook page and Twitter account used to disseminate articles and cartoons posted on the website.