Minister Rob Davies gazettes Media, Advertisement and Communication (MAC) Sector Code
8 September 2015
Members of the public have until 4 November 2015 to submit their comments and inputs on the Draft Media, Advertisement and Communication (MAC) Sector Code that has been gazetted by the Minister of Trade and Industry, Dr Rob Davies (see here – PDF).
Minister Davies is of the view that the proposals that have been put forth by stakeholders will assist in transforming the media, advertisement and communication sector.
“The gazette of this sector code gives an opportunity to members of the public beyond the key stakeholders that were involved in the drafting of this sector code to submit inputs and comments that will add value for the finalisation of a legally binding sector code,” said Minister Davies.
The key unique features of the MAC Sector Code that differ from the Generic Codes include the following:
Black Ownership target of 45% which is higher than the 25% target of the Generic Code and other sector codes. The 45% ownership was negotiated with sector stakeholders and it will contribute towards increasing the number of black people that manage, own and control enterprises and productive assets of the economy.
The increase of the absorption points to 10 under the Skills Development Element which is higher than the five in the Generic Codes. Entities in the sector will be rewarded more for training and for providing employment opportunities for young black graduates. This was done to increase a pool of human resources in the sector especially amongst young black people and also contribute towards addressing unemployment in the country.
Minister Davies will release the final Media, Advertisement and Communication (MAC) Sector Code after consideration of the public comments. Interested persons and the public can submit comments on the draft sector code within 60 days from the date of the publication of this gazette, which is 4 November15.
Interested parties may forward their comments in writing to: Email: [email protected]
Or hand delivers at
the dti Campus
77 Meintjies street
Sunnyside, Pretoria
0002
BEE Unit
Statement issued by Sidwell Medupe, Department of Trade & Industry, September 8 2015
