Media Future: Here comes the tablet killer

A new entrant in the ultra-low-cost tablet market is also a global brand name at the high end. That could make all the difference.

Effective media planning in a recession

Media planning is an ever-shifting discipline. It is a continuous process of reviewing media data (ratings, demographics, rankings, clicks) combined with a great deal of research and, of course, negotiation to deliver the best media schedule for a campaign. In a recession, a good media planner becomes even more crucial.

The growing digital footprint of Huisgenoot, YOU and Drum

In the world of print publishing the three sister magazines of Huisgenoot, YOU and Drum make for a formidable powerhouse - they are the three biggest circulating consumer magazines in the country.

Until recently that offline brand and circulation power hasn't been effectively utilised online, but it's changing, and quickly, according to Wilmer Müller, Head of Digital at Huisgenoot, YOU and Drum.

Tech Law: Processing, personal information and direct marketing under POPI

I touched on consent as a key consideration in the Protection of Personal Information Act (expected to be passed shortly) in our recent post titled "POPI is a steep, uphill climb for direct marketers".

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Marketing at the end of History

Early 21st century society is adopting globalised political and cultural principles and subjects both to business paradigms. Products and services are measured by reputation, as expressed through peer-to-peer interaction. Marketers may find it increasingly difficult to differentiate their brand.

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