Meet an upgraded Springleap and its meta-consumers
by Herman Manson. Once Springleap was famous for the funky but rather expensive T-shirts it produced through crowd-sourced design. Now the business has dropped T-shirts and embraced a new research-centric role under Trevor Wolfe.
Prima Arc rebrands as Arc South Africa
by MarkLives. Prima Arc has officially changed its name to Arc — embracing the Arc Worldwide brand. Arc South Africa has also restructured its management team.
Africa Dispatches: Agencies, got game?
by Mandy de Waal. Why is it important for marketers to know about a South African game called Desktop Dungeons? Minecraft. Microsoft. US2.5bn. The portable, video and computer games world is going to be a tough nut to crack, and the sooner marketers enter and try to understand this world, the better.
Homegrown: #Popup store nation
by Lynne Gordon. From the trendy Union Bar to the #PLAYWITHOREO Pop-up Café, pop-up stores are taking Mzansi by storm and gathering momentum as the new face of instant retail. But pop-up is not new to the backstreets of South Africa.
Media Redefined: Old is definitely the new new
by Martin MacGregor. In the media-planning world, that old media, TV, has been dead for so long, rigor mortis should have set in. But has it? Yes and no.
Regular reads:
• Ad of the Week: Lions with lightsabers [Oh yes!]
• Shelf Life: Making ordinary a success
• Ad Feature: Arrival of winter better late than (k)never
• #SouthAfricanTVratings: 25–31 May 2015 (week 22)
On the radar:
• TBWA\Africa expands its African network in Uganda
• Demystifying the inbox — new research
• New pan-African design and global affairs magazine
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