New business acquisition tool for adland launched
MarkLives has launched a new online and mobile tool, Ramify.biz, to help connect South African brands and marketers to ad agencies — free of charge.
Dissident Spin Doctor: What’s driving change at global indie agencies
by Emma King. A turn away from the concept of integrated agencies — jacks-of-all trades — to niche, Uber-like agencies; the importance of diversity; and why clients hate creds meetings and think that pitches are fake are just some of the topics covered at the recent Independent Agencies Global Leadership Summit in London.
Masterclass Notes: 2016 — a six-month review and forecast
by Johanna McDowell. 2016 has been an interesting year so far for marketers and agencies, and the next six months should prove just as interesting.
Fair Exchange: Real power behind marketing decisions — CMO/CEO?
by Erna George. Do management layers strip out innovativeness and accountability? Is ‘management by committee’ resulting in brand blandness?
Africa Dispatches : Hip hop 101 for marketers
by Mandy de Waal. If you’re marketing to GenZ, you’ve gotta know your rap from your hip-hop, and hip-hop head, local writer and photographer, Tseliso Monaheng, is the guy to tell you.
Regular Reads:
- Ad of the Week: Man, oh man!
- Shelf Life: Cadbury 5Star comes to South Africa
- SA TV Ratings: e.tv — top 20 primetime programmes June 2016
- But Does It Work: Design and brands
On the Radar
- Bronx Safety Footwear appoints agency
- Werksmans appoints digital agency
- New MD for HDI Youth Marketeers
- MMA SA Smarties shortlist
- Three new IMAX theatres for SA
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