POLITICS

"Newspaper ABCs: A very bad day for the Sunday press" - MarkLives

And four other great media and marketing reads on MarkLives this week including...

Newspaper ABCs. A very bad day for the Sunday press

The ABC has released circulation statistics for the period July 2013 - September 2013. Here are a couple of numbers that stood out in terms of newspaper circulations.

The biggest circulating consumer magazines in SA

We reveal the biggest circulating consumer magazines in the South African market.

How to Wrangle a Kreepy

In an online campaign, Pentair, the US company that now owns Kreepy Krauly, has embraced the South African ethos and allowed agency Ebony and Ivory to have fun with a very "local is lekker" campaign.

Free Sherlock Holmes: the Copyright Battle of Baker Street

Who owns Sherlock Holmes, the world's greatest detective? Is it the estate of Sir Arthur Conan Doyle? Or the mysterious socialite Andrea Plunket? Or does Sherlock Holmes belong to the public?

For marketers, a new way to reach social influencers

South African start-up Webfluential hopes to standardise business practices and offer transparent and accurate data on online influencers whom brand communicators can access, with a fair degree of certainty.

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