Pick n Pay responds to Stellenbosch meat products report
14 April 2013
Pick n Pay customers can be reassured by Pick n Pay's policy and principle that if it's not on the label, it's not in the product...
The Stellenbosch study tells us what we already know, that DNA testing can reveal minute traces of genetic material in a product. The internationally recognised threshold is 1%. We have commissioned 700 independent scientific tests on this basis and all have proved negative - we have had no "adding" or substitution (see City Press report).
Food safety is our top priority and we go to great lengths to ensure our food is safe. Those who supply our food are selected very carefully and we employ 42 full-time food technologists to test the food we sell to ensure its safety and quality.
We place huge value in the trust of our customers. We take the Stellenbosch University study seriously and want to explain to our customers what it tells us, and also what it doesn't tell us.