Nike, Oscar Pistorius, weaponry and inappropriate marketing
And four other great reads on MarkLives this week including what you need to know about The Protection of Personal Information Bill and who really owns your social media account when you resign.
Nike, Oscar Pistorius and weaponry - more ads deemed inappropriate
Commentators are already questioning the appropriateness of ad collateral produced for Nike including its ‘Nike - My body is my weapon' campaign that featured Pistorius.
Will SA import this new tobacco legislation?
The Tobacco Plain Packaging Act 2011 of Australia came into effect on 1 December 2012. The new law requires all brands of cigarettes to be sold in identical olive green packs featuring graphic images of mouth ulcers, gangrene and other consequences of smoking - these health warnings must cover 75% of the front of the pack and 90% of the back. The brand name (without the logo) and the variant (like menthol) may appear on the pack, but only in very small print. Is similar legislation on its way to SA?
What you need to know about POPI
The Protection of Personal Information Bill (POPI), which will propably be signed into law in the next few months, will have a significant impact on how marketers may obtain and handle customer information.
Who owns your social media account when you resign?
The question of who owns your social media account and can legitimately claim your connections with your communities has popped up again in the last few days.
M-Net pulls Oscar Pistorius ‘Oscar' campaign from screens
M-Net has confirmed that it has pulled an ad campaign featuring paralympic athlete Oscar Pistorius.
The campaign, promoting the live broadcast of the Oscar award ceremony on Feb 25, featured an events planning company abducting Pistorius for an "Oscar themed evening.' The ad ends with Pistorius, a double amputee, telling them that their idea ‘has no legs.'
MarkLives.com - media, marketing and advertising translated for the rest of us. Find us at http://www.marklives.com or follow us on Twitter at @marklives
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