AdForum Worldwide Summit NYC: R/GA to open in Cape Town
by Johanna McDowell. NEW YORK: The 2014 AdForum Worldwide Summit in New York City is done and dusted, and the highlights from Day 5, Friday 10 October, 2014, include the news that R/GA is to open in Cape Town!
More AdForum Worldwide Summit reports:
• Day 4: Lowe rebuilding SA offering
• Day 3: Africa is DDB's next major growth area
• Day 2: Search, competition for best talent continue
Interview: Shopper marketing - it's all about "me"
by Herman Manson. Michelle van Trotsenburg, Y&R's former business unit director: shopper conversion marketing, presented a talk at the recent POPAI Marketing at Retail Conference in Cape Town, focused on what brands, retailers and shoppers need to do to capture influential trend-setting consumer segments.
Thinking TV: TV programming skewed towards women
by Inge Hansen. The recent announcement of the interim replacement of Generations with Skeem Saam is an interesting shift for a number of reasons.
Brand Culture: Cultural language vs cultural meaning
by DK Badenhorst. Advertising can choose to build either on the simpler, on-the-surface language or leverage a deeper understanding of trends and culture. I don't believe that there is necessarily a right or wrong when it comes to focus. Instead of right or wrong, I tend to ask: "Does it work, or does it not work?"
by Thabang Leshilo. My birthplace, Johannesburg, is a melting pot of opportunities, a contrast between an enduring dream and the unapologetic realities of life. Yet, to a large degree, it is a ‘city' ignored by marketers and advertisers, who often deliver project stereotypes.
Regular reads:
• Ad of the Week with Oresti Patricios: Mzansi standing together
• Heroes & Zeros with Andy Rice: Mercedes-Benz & DStv - best & worst brands of the week
• Shelf Life with Louise Marsland: Distinctive Black Bottle whisky back in black
• MagLove with MediaSlut: Striking, colourful, full of impact
• #Top40TVratings with SAARF & MarkLives: 29 September-5 October 2014
On the radar:
• Loeries statement: Ireland/Davenport to lose two Loeries
• Kalahari.com and takealot.com announce merger plans
• Yaya Touré new Nissan global ambassador
• African Cristal Festival: winners lists
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