R\VERBED, a black-woman-owned ad agency now going for scale
by Herman Manson. Monalisa Zwambila owns and manages what is probably South Africa's largest independent, black-woman-owned ad agency.
Interview: Julia Anastasopoulos on building brand SuzelleDIY
by Herman Manson. Julia Anastasopoulos talks to us about partnering with brands, monetising SuzelleDIY and expanding the content channels of her production company, Sketchbook Studios.
Motive: Native content — a brand’s dilemma
by Charlie Stewart. I’m flabbergasted at the way the marketing industry's misappropriated the word “native” and applied it to something that’s so patently not.
Motive: The golden ratio rule of keyword research
by Benjamin Brandall. If you’re on the second page of Google Search results, you may as well not exist.
Regular Reads:
- Ad of the Week: Courage defines tomorrow
- MagLove: Celebrating the best #Olympics2016 magazine covers
- Shelf Life: A new label for Fresh Earth Bake House
- SA TV Ratings: Vuzu — primetime programmes June 2016
- But Does It Work: Ageism in adland
On the Radar
- Joe Public achieves Level One MAC charter score
- Publicis Groupe statement on resignation of Kevin Roberts
- Watt Communications becomes GinjaNinjaPR
- Mpange Chapeshamano joins LIVE+ as MD
- Soshanguve-based Lemok wins new business
- Flume expands into Cape Town
- New editor of City Press announced
MarkLives.com for breaking news, exclusive industry opinion, company news and jobs! NEW: Ramify.biz — connecting markters and agencies free of charge! Sign up here for the MarkLives email newsletter every Monday and Thursday. Follow MarkLives on Twitter, Facebook, Google+, LinkedIn, Pinterest and YouTube.
