SABC: DA ad 'cause for incitement to action against the police services'
The DA has received notice from the SABC that it is removing the DA's ‘ANC Ayisafani' television commercial from the airwaves. The SABC has now released a statement outlining their reasons for pulling the DA's ad.
Brand Politics: Unite and conquer
by Alistair Mackay. What is the 2014 version of advertising that crosses racial divides? Segmentation strategy in South Africa is difficult: we don't like to be treated differently, and we recoil from brands that pick up on any differences. That creates a tension for marketers.
The ad campaign that targets voter apathy
Many South Africans will not go to the polls on the day SA votes, yet afterwards complain about the government that has been elected. This year saw registration by 80.5% of the 31.4 million people eligible to vote in the country. These are heartening figures, but statistically less than half of those registered to vote will actually make their crosses on the day.
This is a statistic that the IEC naturally would like to change. The idea was to target unsuspecting cinema audiences with an object lesson in apathy.
Ricoh SA, a global tech company specialising in office imaging equipment, document management systems and IT, decided to remind South Africans of the positive of potential change, with a billboard and print ads asking people to "imagine change" accompanied by a rather good caricature of DA leader Helen Zille and EFF commissar Julius Malema, embracing.
AdForum Worldwide Summit: Emerging advertising for emerging markets
Johanna McDowell attends the AdForum Worldwide Summit being held in Sao Paulo, Brazil.
Regular reads:
• The agency boss who wants to hit the reset button on media
• AdForum Worldwide Summit: The agency that doesn't pitch or do govt work
• Setting up a $100 million record label in Nigeria
On the radar:
• WeChat, Gareth Cliff's CliffCentral.com launches TV ad
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