The fastest growing categories of online sales in South Africa

New research reveals that one of the fastest growing categories of online sales in South Africa is practically invisible

Why advertising is business insurance

Advertising serves two functions. The first function is the one that every marketer focuses on - sales. But the second one is at least as important. Advertising is business insurance. Advertising builds equity so that when you have a fallow period you still can generate income.

We're living in the digital golden age. So, what are you doing about it?

Think about it. We're living in a time where digital communication is changing everything. You know that right? Of course you do. The question really is, what are you doing about it?

After 20 years, SA ad industry sees demise of last print trade magazine

Louise Marsland's on the closure of yet another leading business-to-business magazine, this time AdVantage.

Authenticity is the non-digital revolution sweeping our industry #canneslions

The seminars and speakers over the Cannes Lions week are some of the most inspiring and informative an advertising or marketing person could hope for

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