Statement from the South African Tourism Board
8 February 2023
SA Tourism is founded by the Tourism Act 3 of 2014 as a Destination Marketing Organisation. The mandate of the organisation is to market South Africa as a domestic and international leisure tourism and business events destination and to advise the Minister on any other matter relating to tourism marketing amongst others.
In the execution of its mandate, SA Tourism receives various unsolicited proposals which are reviewed following all governance structures within the entity.
On the 27 January 2023, a presentation on a marketing opportunity pertaining to Tottenham Hotspur FC was made by SA Tourism management to the SA Tourism Board. Following a few recommendations and updates to the presentation, the South African Tourism Board conditionally approved the project with the following provisos:
- consultation with the Minister of Tourism,