Non-functioning tourism department not serious about attracting tourists
17 October 2022
Note to editors: Please find attached soundbite by Hannah Winkler MP.
In the aftermath of Covid-19, and the devastating impact of lockdown restrictions on the tourism sector, it is inconceivable that the Department of Tourism, and its entity South African Tourism (SAT), have not placed strengthening South Africa's brand, to market SA as a preferential tourist destination, at the forefront of their agenda.
According to the Auditor General's office, which presented findings to the tourism portfolio committee last week, the department failed to meet arguably one of its most important targets which is to conduct and complete a South African brand tourism survey.
The purpose of the survey is to measure South Africa's appeal as a tourism destination. Operating without this information impedes the department's ability to devise strategy on how to improve South Africa's position as a preferred tourism destination.