On Tuesday a press conference was called by the ANC Youth League allegedly at the behest of TUMI MOKWENA INC., the legal representatives of our (I am a proud member of the ANC Youth League) President to "put to rest the issues raised". It was quite an occasion from the press snippets that I have seen and the pride and contentment on Floyd Shivambu was clear as day light. Unfortunately the press conference was a damp squib,
You see I am a proud member of the ANC and its youth league and I have been watching what has effectively been a public relations disaster engulfing our President. His advisors (not legal) have moved from one blunder to another and in the process have helped tear my President's reputation to shreds without even the assistance of the so called right wing journalists and media houses.
Mr. Malema's reputation is not and was not destroyed by you, the reactionary and white capitalist media, as you are called. My personal view is that he is surrounded by a bunch of clueless cronies who have perfected the art of public relations disasters. In fact they have set a new standard which I doubt will be surpassed anytime soon,
Mr. Malema might learn a thing or two from my experience growing up. You see when I was young you only went to school at the age of 7. Unfortunately I happened to be too smart and restless to wait my turn and so ended up attending school at 6. But the point here is that it later turned out that I excelled at school and because of my "intelligence" I did not want to socialize or spend time with people of my age when I was growing up. In fact I refused to take advice from them because they either, at best, knew what I knew or even less,
The moral of the story: do not surround yourself with people who see you as some hero or demigod and who do not know anything that you don't already know. Ask Mbeki. He surrounded himself with characters who saw him as the ultimate epitome of knowledge and not only did he get walloped in Polokwane, but one of his yes man earned himself the name of COMICAL ALI, the erstwhile Saddam regime minister who was hanged recently in Iraq.
You see a leader must surround himself with objective and clued-up advisors who will advise him correctly and not tell him to take them on even if he is on shaky ground. I am no PR expert but I know that whoever advised the President of the ANCYL to grant press interviews; insult the media; make contradictory denials; put his foot in his mouth left, right, west, east, north, south; and make other unimaginable twists and turns in trying to pluck himself out of the mess he finds himself in, must be fired immediately and be banished from within 100 metres of the President for at least 4 years.