Recent reports that President Jacob Zuma has fathered his twentieth child, with a woman he is not married to, has disturbing implications for the battle against HIV/Aids.
The three basic tenets of HIV prevention, used to great effect in Uganda in the 1990s, is "Abstain", "Be faithful" and "Use condoms".
By impregnating a woman he wasn't married to, it's clear that President Zuma ignored the ABC of safe sex. In failing to use a condom, he put his wives and other sexual partners at risk of contracting HIV and other sexually transmitted infections.
As president, Jacob Zuma is meant to lead South Africa and set an example. Yet what kind of example is the one he has set in private life?
His actions effectively communicate that it's fine to sleep around - and without even bothering to use protection. As Business Day pointed out on Thursday, "If he finds it impossible to follow the safe-sex guidelines that the government he leads has been trying to sell to the country's youth, why should they?"
In a statement released on 3 February, Zuma said, "It is mischievous to argue that I have changed or undermined government's stance on the HIV and AIDS campaign. I will not compromise on the campaign. Rather we will intensify our efforts to promote prevention, treatment, research and the fight against the stigma, attached to the epidemic."