Brand Politics: Voters as heroes and the art of brand loyalty
by Alistair Mackay. How do our political brands get such fervent support, even in the absence of tangible products and services and, in some cases, poor or skewed records of delivery? If private sector brands could illicit such customer loyalty, their marketing directors would retire at 40 - rich, happy and fulfilled.
Africa's first tablet magazine, iMaverick, closed down
by Herman Manson. Africa's first tablet magazine, iMaverick, has ceased operation. The title, from the publishers of the Daily Maverick, stopped publishing at the end of January 2014.